Gathering for the label’s Spring-Summer 2022 showcase, attendees at the Théâtre du Châtelet were treated to a 10-minute special episode of “The Simpsons,” in which the family travels to Paris to model a range of iconic Balenciaga looks.
The animated cast of “The Simpsons” have undergone a Balenciaga makeover. Credit: Courtesy 2021 20th Television
Joining them on the catwalk were beloved characters like Comic Book Guy and Moe Szyslak, with Vogue editor-in-chief Anna Wintour and Balenciaga creative director Demna Gvasalia also making appearances.
The episode opens with Homer forgetting to buy a birthday present for Marge, who had longingly scribbled the word “someday” across a Balenciaga ad for a lime green gown. Writing to the label (whose name he can’t quite pronounce: “Balun… Balloon… Baleen… Balenciaga-ga”), Homer asks for the cheapest item available with the label’s name on it.
Attendees of the Spring-Summer 2022 showcase at Paris Fashion Week were treated to a new, 10-minute fashion-focused episode of the show. Credit: Courtesy 2021 20th Television
The fashion house instead sends the dress from the ad, though, and when Homer discovers the price tag — a whopping €19,000 ($22,000) — Marge accepts she will have to return it. However, following an emotional thank-you letter from Homer for making his wife feel special in the dress for just one night, designer Gvasalia decides that the Simpsons and their Springfield friends are precisely the everyday models he needs for his new Paris Fashion Week show.
In the presentation, Waylon Smithers sports an elegant ruby dress, while Marge floats down the runway in a golden gown, complete with a giant bow. After stuffing down escargots, Homer walks the runway in a gigantic puffer jacket with black sunglasses. Bart, meanwhile, makes a statement by pulling down his leather and denim trousers to moon the audience. (They moon him back.)
Balenciaga presented 64 new looks at Paris Fashion Week. Credit: Courtesy Balenciaga
Balenciaga said in the post-show online presentation that the unexpected collaboration aimed to “push certain boundaries set up between fashion and entertainment… shifting the brand away from an easily definable category.”
“The premiere event becomes the show itself,” Balenciaga explained on its website, saying that “the audience becomes the protagonists and vice-versa.”
Top image: Homer Simpson struts his stuff for Balenciaga in the video.